An introduction to dusza,
the ecommerce web design specialists.

Dusza Ecommerce are a group of multi-talented creative individuals who specialise in online brand development, ecommerce web design, programming, search engine marketing including optimisation and pay per click.

We are part of the Dusza Group who have been creating both web and print materials from individuals, organisations, charities, SME’s and international bluechips for over 10 years.

We are based in corporate offices on the edge of Bournemouth, the creative hub of the UK, our surroundings are inspirational and help our creative talents shine.

Dusza, offer the complete e-commerce web package - whatever your size, turnover, product lines and target audience, Dusza have the skills to make your project a reality.

We do not outsource to foreign website development companies nor to anyone else for that matter! We have all the skills, in-house, required to deliver engaging front end website design which is always coupled with strictly standards-compliant programming. Our back end content management systems are bespoke to our clients needs and are intuitive to use. We have thorough experience in on-the-page and off-the-page Search Engine optimisation and Pay Per Click.

Creativity combined with the cutting edge of technology at our disposal and a dedication for perfection, we know our unique selling points - let us help you market yours.

Contact Dusza on 0845 094 6442 or email us here. 

Ecommerce web design

Successful ecommerce web design needs to be well considered. In order to do this Dusza always analyse your business, your goals and your ambitions before we begin the design process.

For us the most important part of our job is ensuring we deliver an online store that truly fulfills your business needs within your budget. With our scoping process complete our web designers can scamp out the framework of the website.

Drawing on our in-house marketing skills our designers make certain that the web design is perfectly suited to your target audience and is as intuitive to use for that demographic as possible.

At this point the client will be brought in to explain the structure and it's rationale. With the thumbs up we then put the skin onto the structure.

Dusza use the industry standard, Adobe Photoshop, to create all the 2d graphic elements to the website design.

Good web design takes time to perfect and ours go through rigorous internal critiques before the client sees the finished design.

Your e-commerce needs to engage with your shoppers. Studies show that shoppers make up their mind whether or no they like the website in milliseconds. So, it is paramount that the design is not just good but fantastic.

An ecommerce website that is truly successful needs to meet all the following:

• Engages with your target audience
• Products that are either most profitable or are best sellers should take prominence
• Navigation systems need to be intuitive and obvious and work accross all commonly used browsers
• All calls to action must be clear
• Text should be concise and inviting to read
• Marginal information must not detract from converting visitors into customers
• Any technology used must be cross browser compatible and degrade gracefully where a shoppers computer does not support that technology

Dusza believe that we have to design not only for what works now but also what will still look good and serve its purpose for at least the next 5 years without unnecessary modifications. 5 years sounds like a small number but in web terms it is a life time. In order to achieve this our content management system has been developed to give a higher degree of management capabilities including design elements that can easily be modified.

Ecommerce development

Dusza understand that not every client is web-savvy and unfamiliar technical terms can be overwhelming and actually dilute a conversation. Our approach is to try and keep it to a minimum. Where we need to use techy language we make certain that we thoroughly explain these terms so that you can learn something more from us.

As a client, if you ever need any clarification on technical terms or simply want to know more about a certain area of our service then we ask you to simply ask us!

You can call Dusza on 0845 094 6442 between 9.00am - 5.30pm Monday to Friday.

Web development is generally divided into two key areas: front-end development and back-end development.

Front-end development is sometimes referred to as public facing and this literally describes the ecommerce that your customers will see. Front end programming is all about aesthetic design and programming.

The back end development is often where the time consuming programming is. Back end development describes programming the Content Management System that will manage your entire e commerce from order processing to website content.

For any of you with programming knowledge, Dusza programme using a combination of the following technologies:

• CSS
• XHTML
• Javascript
• Ajax
• PHP
• ASP
• XML
• MySQL
• Flash

Utilising any one of these coding techniques or a combination of these technologies, Dusza are able to build even the most complex online store requirements.

Dusza also ‘hand codes’ their websites, which means we do not rely on applications to write the underlying code for us.

The main advantage achieved from this is that our websites contain no redundant code. Good quality code should be clean, intelligently laid out, easy to edit and well optimised, allowing it to be quickly processed by Browsers and Search Engines alike.

Furthermore it is a requirement by law (through the Disability Discriminations Act) that websites must be accessible to the less able, so Dusza take this into consideration and program websites to standards set out by governing bodies like the W3C are becoming the bench mark for ‘good websites’.

Every Dusza e commerce is built to adhere with the W3C’s XHTML 1.0 Strict guidelines.