Ecommerce web design

Successful ecommerce web design needs to be well considered. In order to do this Dusza always analyse your business, your goals and your ambitions before we begin the design process.

For us the most important part of our job is ensuring we deliver an online store that truly fulfills your business needs within your budget. With our scoping process complete our web designers can scamp out the framework of the website.

Drawing on our in-house marketing skills our designers make certain that the web design is perfectly suited to your target audience and is as intuitive to use for that demographic as possible.

At this point the client will be brought in to explain the structure and it's rationale. With the thumbs up we then put the skin onto the structure.

Dusza use the industry standard, Adobe Photoshop, to create all the 2d graphic elements to the website design.

Good web design takes time to perfect and ours go through rigorous internal critiques before the client sees the finished design.

Your e-commerce needs to engage with your shoppers. Studies show that shoppers make up their mind whether or no they like the website in milliseconds. So, it is paramount that the design is not just good but fantastic.

An ecommerce website that is truly successful needs to meet all the following:

• Engages with your target audience
• Products that are either most profitable or are best sellers should take prominence
• Navigation systems need to be intuitive and obvious and work accross all commonly used browsers
• All calls to action must be clear
• Text should be concise and inviting to read
• Marginal information must not detract from converting visitors into customers
• Any technology used must be cross browser compatible and degrade gracefully where a shoppers computer does not support that technology

Dusza believe that we have to design not only for what works now but also what will still look good and serve its purpose for at least the next 5 years without unnecessary modifications. 5 years sounds like a small number but in web terms it is a life time. In order to achieve this our content management system has been developed to give a higher degree of management capabilities including design elements that can easily be modified.