Statistic Packages

Dusza recommend having two stats programmes running on your ecommerce.

Dusza Stats

Dusza Stats are a fantastic stats programme that is accessed directly via your content management system. No additional user login is required. Dusza stats allow you to see real tie traffic visit by visit.

This means you can actually track a single user from the point of entry onto your ecommerce including the search keywords and search engine they found your website from. You can then easily see how they navigated your website page by page as well as how long they spent where.

Additional information also includes their IP address and if available a reverse IP look up telling you who they actually are.

The goal of the Dusza stats is to make it more transparent where people are going within your ecommerce and finding out if any pages are not making the most of a shoppers visit. With this tool you can begin to understand where you may need to make improvements or stronger calls to action.

As well as providing an overview of such statistics as hits for that day or overall, top search terms you're website has been found for (including the exact number of hits) and the top pages users have entered your site via; you also have the ability to delve into more detail and analyse every detail of a users visit.

The ability to then view the history of past statistics helps you to figure out correlations with marketing campaigns you may have carried out at that time perhaps, or promotions and products you may have pushed.

These all work together to help you try and understand your users wants and needs, allowing you to take care of them and keep them coming back for more! It really is an invaluable tool.

Google Analytics

Google Analytics offer a truly comprehensive stats package that is ideal for seeing over-all trends of visitors.

With Google Analytics you can gain valuable insights into your website traffic; including geo-location, popular browsers used, search engine and website referrers, as well as date and times of visits. All of this information can be presented in graphs or raw data to better allow you to analyse it.

Google Analytics is a free service from Google and the only cost is for implementing it to your website which comes as free with every Dusza ecommerce.

If all of these stat reports at your fingertips is still not enough, Google Analytics also offers the additional ability to create custom reports which will display the information you want to see, the way you want to see it.

It also has the benefit of allowing you to save reports to a customisable dashboard so that your favourite or most commonly used reports are there for you as soon as you log in.