Search Engine Friendly

Each and every ecommerce website that Dusza build is set up to succeed in Search Egnines; this is achieved by implementing a sound structure and using standards compliant practices. All content is optimised for current Search Engine trends and accessibility guidelines, ensuring that all images, text links and other media have valid and relevant alternative tags.

A valid site map aids the Search Engine software (spider) when indexing Intellitect website and the page titles and Meta information (keywords and description) dictate how results will be displayed in a Search Engine. All pages Updated via the Content Management System (CMS) will have this information generated automatically based on the content of those pages.

The addresses (URLs) used to access different pages of Intellitect website are automatically re-written to

be user and search engine friendly:

For example www.domain.com/about.php would become www.domain.com/about-us/, or for something

like a product page www.domain.com/products.php?id=18 would become www.domain.com/18/title-ofthe-

product/. Rewriting the URL not only makes the location of the pages more ‘human legible’, it also gives more

relevance to the content of the page and increases the chances of the Intellitect appearing in search engine

results for a broader range of keywords and phrases.

For more information read our Search Engine Optimisation article.