Scoping your business, your competitors to build a successful ecommerce

To understand your business and the environment it will be operating in scoping your business and your competition allows Dusza to gain a lot of information very quickly.

Firstly we can identify your business goals, your target audience, your objectives for the business, your objectives from creating an ecommerce.

This information is usually gathered by an initial meeting or a telephone conversation and helps Dusza get a real understanding of who you are and what your business is about.

Secondly, we perform Competitor Scoping. We can see what design trends are in, how advanced the competition is, how they have penetrated the market and to what extent. We can establish the market leaders. We can find out their online marketing campaigns and how far they have invested in Search Engine Optimisation and Pay Per Click advertising.

Armed with this information we can then advise you as to the best way forward to enter the market and at what investment is likely to be needed should your approach be similar to your existing competition. We can even offer alternative, less expensive methods that might be more appropriate to your budget.