SERPs

A search engine results page, or SERP, is the listing of web pages returned by a search engine in response to a keyword query. The results normally include a list of web pages with titles, a link to the page, and a short description showing where the keywords have matched content within the page. A SERP may refer to a single page of links returned, or to the set of all links returned for a search query. SERPs of major search engines like Google and Yahoo! may include different types of listings: contextual, algorithmic or organic search listings, as well as sponsored listings, images, maps, definitions, videos or suggested search refinements. The major search engines also offer search for specific content, such as image, news, and blog search. The SERPs for these specialized searches offer specific types of results.